Bobo Rolls Out New Features and the “Daddy Issues” Campaign

Bobo Launches “Daddy Issues” Campaign and Powerful New Features for Father’s Day 2025

June 13, 2025 – Toronto, Canada — In celebration of Father’s Day and Men’s Mental Health Awareness Month, Bobo, the family health app created by parents for parents, is proud to announce a major update designed with dads in mind. The new release empowers fathers and partners to take charge of their health and wellbeing with expanded tracking categories, enhanced user profiles, and a renewed commitment to supporting every parent.

Introducing New Tracking Categories for Holistic Health

Fathers can now monitor even more aspects of their wellbeing with the addition of Heart Rate, Upper Respiratory, and Water Intake tracking. These new features join existing categories like sleep, mental wellbeing, and yes—sex drive (libido)—to give dads a comprehensive view of their health throughout the parenting journey.

Smarter User Profiles and Data Visualization

The latest update also allows users to create, edit, and delete profiles for each family member, making it easier than ever to manage everyone’s health in one place. With intuitive new data visualizations, dads and partners can see clear, actionable insights at a glance—helping them make informed decisions for themselves and their families.

Supporting Dads, Breaking the Silence

Too often, dads’ mental health is overlooked. Research shows that 1 in 10 new fathers faces depression, but most never speak up. Children are 2.6 times more likely to struggle emotionally if their dad’s mental health suffers. Bobo’s “Daddy Issues” campaign aims to break the silence, challenge stereotypes, and make space for honest conversations about the pressures dads face every day.

A Message from the Founders

“At Bobo, we believe family health is a team sport,” says Grant, Co-Founder and CEO of Bobo. “We’re excited to launch these new features and our ‘Daddy Issues’ campaign to support dads in tracking their physical and mental wellbeing—from pre-conception through those wild early years. Every parent deserves to feel seen, heard, and supported.”

Thank You for Being Part of Our Community

Happy Father’s Day and happy tracking!To learn more about Bobo’s new features or to join the conversation, visit www.theboboapp.com or download the app today.

About Bobo App: Bobo is a system of integrated parenting technologies designed to support Canadian families through each stage of the parenting journey. The platform connects parents with essential information, healthcare providers, local businesses, and other parents—alleviating the mental load of parenting. Powered by AI and real-time data from certified experts and childcare centres, Bobo generates personalized insights and actionable guidance that empower families to raise healthy, nurtured children confidently.

With its expansion into Toronto, Bobo continues its commitment to providing accessible solutions that meet the diverse needs of Canadian families. From lactation consultants like Taya Griffin Lactation to sleep coaches such as Nod and Dream, Bobo ensures every parent has access to trusted professionals who care deeply about their well-being.

For more information about Bobo App or to download the app today, visit our website at www.theboboapp.com.